SRK's Happy New Year is the first film to release its trailer on WhatsApp

Is WhatsApp about to replace Twitter as the newest online social platform for its trailer launch? Reportedly the trailer of Farah Khan's much awaited release Happy New Year will be launched on this messaging app.

However, in order to watch the trailer of the film on WhatsApp you will need to give a missed call or drop in a WhatsApp message at +91 9819020202. The makers seem to have come some kind of agreement with WhatsApp for the trailer, given that the restrictions on broadcasting message, seem to have been removed. The move will also be a good one for WhatsApp, which is already the most downloaded app on India's Google Play store as well the Apple iTunes store.

However, after this digital release, the trailer will be officially unveiled by Shah Rukh Khan on the eve of Independence Day, 14 August, at a star-studded event to celebrate the Indiawaale sentiment which is inherent in the movie.

Reuters

Red Chillies Entertainments Pvt Ltd recently announced that the first look of the grand Diwali release would be disclosed at Sahara Star Hotel in Mumbai, with the entire cast — Shah Rukh Khan, Deepika Padukone, Abhishek Bachchan, Sonu Sood, Boman Irani and Vivaan Shah — along with director Farah Khan and composer duo Vishal-Shekhar, in attendance.

"Indiawaale sentiment is an integral element of the film hence on the eve of Independence Day, the first look of the film is being launched as a part of Indiawaalecelebration," read an official statement.

"Unlike other trailer launches, there will be surprise performances based on the theme of Indiawaale and a huge digital campaign has been put in place to make sure that the trailer is seen by most of the audiences of Indian cinema across the globe," the statement read further.

Farah is ecstatic about the plans She said: “'Happy New Year' has been my dream project for a very long time and I am thrilled that Shah Rukh and I got back (together) after seven years to make it. The first look is all important these days and we have worked very hard to make ours exciting, entertaining and encompassing the spirit of our film.”

This trailer launch won't just have media persons, but also some fans in attendance.

Happy New Year promises to be a flamboyant action-packed musical. It will be distributed by Yash Raj Films worldwide, and in India, it will release in Hindi, Tamil and Telugu.